The Irish Underdog Brand Taking On Titleist

Nike couldn’t crack golf. This Irish company is doing it — by stripping out everything you don’t need to pay for

In 2016, Nike Golf ceased all operations. Nike was a multi billion dollar business that sponsored Tiger Woods and Rory McIlroy but their golf business ultimately failed.

How could a company that spends that much money and has the 2 best players of a generation using their equipment not be a success?

The message to the industry seemed to be pretty clear. I…