How Does the PGA Tour Actually Make Money?

The strangest business model in sport — and the man who built it (and why LIV couldn’t compete)

^{Warning - this is a slightly longer piece than normal so if you’re keen, grab a coffee and buckle up.}

Last year, Scottie Scheffler earned $54.6 million on the course.

That’s more than LeBron James.
More than Super Bowl-winning quarterback Sam Darnold.
And only slightly behind Patrick Mahomes (highest paid QB in the NFL).

Which raised a question in my head:

Ho…